Our upcycled collection takes product that was wastage and repairs, re-purposes and redesigns them into new pieces. These pieces have all been made and re-designed from clothing that was wastage and would have gone to landfill - giving them a second life. Using embroidery and embellishments from offcuts and production waste, including the trim offcuts from a famous interior designer, each piece is truly a one-of-a-kind design. These one off pieces are special and unique to each individual. Care Hand wash or dry clean when necessary. Denim is not supposed to be washed in a washing machine when worn a few times please leave out to air.
Our upcycled collection takes product that was wastage and repairs, re-purposes and redesigns them into new pieces. Upcycling allows us as a company to reduce landfill and wastage from increased clothing consumption, thinking about the end of life of garments. It is not enough now for a brand to be just sustainable - we need a 360 approach to design. Through upcycling we can reduce our carbon emissions and create clothing that is still modern and contemporary whilst protecting the environment from production line emissions. That is why these jeans are sloganed with 'Mother Earth' embroidery. These one off pieces are special and unique to each individual. Please allow one week for delivery as some pieces may be made to order. Care Hand wash or dry clean when necessary. Denim is not supposed to be washed in a washing machine when worn a few times please leave out to air.
One kilogram of cotton - equivalent to the weight of a shirt and pair of jeans - can take as much as 10,000–20,000 litres of water to produce. By upcycling our jeans we are preventing further environmental impact and stopping the creation of new production lines. Circular fashion is the future. These jeans are embroidered with our iconic face imagery as well as the phrase "choose joy, wage peace". Please allow one week for delivery as some pieces may be made to order. Care Hand wash or dry clean when necessary. Denim is not supposed to be washed in a washing machine when worn a few times please leave out to air.